What this Study Offers Our Clients:
 
Irrigation has long presented a challenge to farmers who seek to use water efficiently, maintain the mineral content of their soil, and optimize yield.  Therefore, it is no surprise that technological solutions have been developed in order to achieve those goals through: sensors for monitoring soil/plant moisture, systems for overseeing irrigation, and remotely operated irrigation systems. 
 
Alpha Brown has conducted a unique study that investigates the market potential for smart irrigation systems.
 
Our research is based on:
	
An extensive survey examining the current situation of the smart irrigation market and analyzing the potential customers’ awareness of and interest in the latest technological developments.
	
Research on irrigation systems on the market, presenting an overview of several systems
 
Table of Contents
	
 Executive Summary
	
List of Figures
	
Respondents, Methodology
	
Main Conclusions
	
 Introduction
	
 Chapter 1: How Farmers Irrigate Today
	
 Chapter 1: Summary
	
Chapter 2: Smart Irrigation – Gauging Farmers’ Interest
	
Chapter 2: Summary
	
Chapter 3: Market Potential
	
 Chapter 4: Farmers’ Expectations
	
Chapter 5: Leading Smart Irrigation Systems
 
List of figures:
Figure 1 - Distribution of Respondents by Country
Figure 2 - Distribution of U.S. Respondents by Region
Figure 3 – Map of % of Irrigated Harvested Cropland (U.S.)
Figure 4 – Farmers’ Irrigation Expense Per Acre
Figure 5 – Use of Smart Irrigation
Figure 6 – Familiarity with Smart Irrigation
Figure 7 – How Smart Irrigation is Prioritized in the Budget
Figure 8 – Which Aspects of Smart Irrigation Appeal Most to Farmers
Figure 9 – Interest in Smart Irrigation by Farm Size
Figures 10, 11 – Interest in Smart Irrigation by Region
Figure 12 – Interest in Smart Irrigation by Irrigation Expenditures
Figure 13 – Smart Irrigation Market Potential
Figure 14 – How Farmers See Advantages of Smart Irrigation
Figure 15 –  How Farmers See Drawbacks to Smart Irrigation
 
For more details about this report and to review the executive summary please contact us at: info@alphabrown.com