Ag-Tech Blog

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January 28, 2019

“These tools are usually not good for small, diverse farming.”

“We find the cost of the software to be too high with our narrow profit margins.”

“It has to be priced according to farm size.”

“Most farm software is ill-suited for small farm situations/needs.”

“The small gra...

January 10, 2019

We, at Alpha-Brown, have a unique perspective on the Ag-Tech world. On one hand, we have a wide access to farmers, and on the other hand we have close ties to the business sector - startups, as well as established companies. 

A recurrent phenomenon we often witness is o...

December 29, 2018

In surveys that we have been conducting (2017, 2018), it is evident that most of the farmers in the United States and Canada make use of pen & paper and Excel spreadsheets to manage their farm records. Only a minority of them use farm management software.


November 12, 2018

After recovering from extensive damages as a result of Hurricane Irma and then considerable losses due to citrus greening (according to the USDA the production of oranges in the U.S will increase by 36 million boxes in 2018-19), Florida’s orange producers’ next challen...

October 9, 2018

With the dramatic events coming out of the Arabian Peninsula– from blockades to alleged political assassinations—one could be forgiven for missing the latest tech trend in the region.  Yet, it is likely because of these potentially destabilizing events that countries l...

October 2, 2018

The latest Alpha Brown survey brings some potentially discouraging news for companies developing and producing smart irrigation devices. Only around ten percent of farmers said that they use such products (bringing the market to $700 million/year in the U.S. alone) and...

August 16, 2018

Our assessment is that the robotic harvesting sector is currently under development and that there are only a few companies that are both close to market-ready and focused on markets in which there is major demand.

In other words, we at Alpha Brown assess in a new rep...

July 25, 2018

A survey of about 260 greenhouses in the United States conducted by Alpha-Brown in the last months indicates that more than 20% of growers already use IoT solutions, mainly for collecting information from sensors deployed in their growing area. 


July 18, 2018

Agriculture technologies gain more attention by the farmers through the last years. The industry is one of the earliest but the youngest among others to enter technologies into. Nevertheless, the market is developing at a very fast pace, with many possibilities. 


July 17, 2018

A survey conducted by Alpha-Brown, which included 509 vegetable growers in the United States, indicates that 19% of the growers already use farm management software, and 50% want to purchase such software.

These figures indicate that the market potential is roughly 36,0...

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Why the majority of farmers aren't using farm management software, and what we, at Alpha Brown, are going to do about it?

January 28, 2019

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